The forklift industry leader has significant first-mover advantages and the industry structure is stable
Release time:
19 Aug,2024
The forklift industry has four major barriers. The leaders have both soft and hard capabilities and significant first-mover advantages:
(1) Soft power of supply chain management: There are as many as 20,000 types of parts and components, and the supplier management system is complex.
(2) Soft power of production line management: Forklifts have the characteristics of multiple specifications, varieties, and customization. It takes a long time to build production lines and supply chains to achieve efficient production.
(3) Hard power in channel construction: The downstream customers of forklifts are scattered, the sales model is mainly point-to-point sales, and the requirements for sales channels, marketing networks, and after-market services are high.
(4) Hard power of three electric technologies: With the tightening of environmental protection policies and the maturity of three electric technologies, electrification of forklifts has become an inevitable trend. The leader has first-mover advantages in production line construction, supply chain management, sales and after-market services, and electrification layout, and its competitiveness continues to increase.
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